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5 Tips for Planning a Great Opening Night Party by Ken Davenport

Whenever I scan a production budget for a new show, and see that hefty figure allocated to the opening night party, the scrooge in me always takes over and wonders, "What if we didn't have a party? We could put all that money into media to sell more tickets. Or just return it to the [...]

SOURCE: The Producer's Perspective at 11:00am on March 15, 2013

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