Invest in unknowns to make them stars (reinvent marketing idea)
Thesis: Celebrity is one of the strongest social forces in America. Increasingly, though, people are responding to apparently oxymoronic "Narrow fame;" that is, being highly salient for some quality among a modest sized niche of people. Theatre companies can take advantage of this phenomenon by promoting their currently unknown performers as though they were already [...]
Please log in or create an account to report a problem with this listing.