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Invest in unknowns to make them stars (reinvent marketing idea) by Pete Miller

Thesis: Celebrity is one of the strongest social forces in America. Increasingly, though, people are responding to apparently oxymoronic "Narrow fame;" that is, being highly salient for some quality among a modest sized niche of people. Theatre companies can take advantage of this phenomenon by promoting their currently unknown performers as though they were already [...]

SOURCE: 2AMT at 02:31PM on February 13, 2013

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