Butts in Seats?
Recently I had a conversation with someone about audiences and how we so frequently refer to them as "butts in seats," and today I read this and it got me to thinking about how much time we put into thinking about our audiences after we have sold them the ticket. We would do almost anything to get them in the door, but once they're there? Sure, we put on an awesome show but how many of us really think about the com…
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