Edinburgh festival diary: 'God feels threatened by my amazing show'
When it comes to self-promoting tweets, there's a fine line between wit and desperationWhat's more important at the fringe: being funny or creating a buzz about your show? It's hard to say. Making yourself out to be obscenely successful is essential these days. You either hype it up or go home. Basically, it's like smearing your show with baby oil and making it wear a pair of Spanx.Twitter is a great way to do it. Ta…