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Ticketmaster rolls out 'dynamic' ticket pricing by Ryan Nakashima

LOS ANGELES (AP) -- Event tickets seller Ticketmaster said Monday that it is introducing new technology to let artists and sports teams raise or lower ticket prices to reflect demand during the initial sales period - a move it said will crimp the profits of scalpers and boost revenue for performers and teams....

SOURCE: Associated Press at 6:26pm on April 18, 2011

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