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PRAGMATICS: A Few Notes on Transmedia by Guy Yedwab

A while back, my company created a month-long transmedia performance called In Memoriam. (Entire archive available here). After a conversation with a colleague about our experience, I decided to record a few key lessons we learned. 1. TRANSMEDIA IS A MISLEADING WORD I hate the word transmedia, although I am resigned to the fact that this is the word of the moment. The reason I dislike the word (like "multi-medi…

SOURCE: CultureFuture at 5:14pm on July 4, 2012 ☆ ⚑

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