A while back, my company created a month-long transmedia performance called In Memoriam. (Entire archive available here). After a conversation with a colleague about our experience, I decided to record a few key lessons we learned. 1. TRANSMEDIA IS A MISLEADING WORD I hate the word transmedia, although I am resigned to the fact that this is the word of the moment. The reason I dislike the word (like "multi-medi…
SOURCE: CultureFuture at 05:14PM on July 4, 2012