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Tony Award Does Not Lengthen a Show's Run by 50% by Stage Money

You may have seen the headline on a press release from NYU Stern School of Business, "New Study Shows that a Major Tony Award Lengthens a Show's Run by Almost 50%."  The problem is the research conducted by a Stern Professor and others says no such thing.  Talk about dropping the lede: the study has a stunning finding about the impact of a New York Times review and that shocker is not mentioned in the …

SOURCE: Stage Money at 10:29am on July 3, 2012 ☆ ⚑

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