Tony Award Does Not Lengthen a Show's Run by 50%
You may have seen the headline on a press release from NYU Stern School of Business, "New Study Shows that a Major Tony Award Lengthens a Show's Run by Almost 50%." The problem is the research conducted by a Stern Professor and others says no such thing. Talk about dropping the lede: the study has a stunning finding about the impact of a New York Times review and that shocker is not mentioned in the …