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Storytelling and Science Collide by Jessica Benko

Humans love a well-told story and scientists are beginning to understand why. According to a 2010 study by three Princeton researchers, the act of listening to, and comprehending, a narrative creates an unconscious physical alignment between the storyteller and the audience: their brains link up, showing the same patterns of activation. In most of the brain regions, the shared patterns appear in the listener just …

SOURCE: Studio 360 at 6:00am on March 20, 2012

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