ONCE Partners with C.F. Martin Guitar & Co
As part of an exclusive product integration, Martin Guitar and Strings will be the star of a new Broadway show, Once, the musical based on the 2007 ACADEMY AWARD-winning film of the same name. Throughout its run at the Bernard B. Jacobs Theatre, Once will exclusively feature Martin guitars and strings. Currently in previews, the show will officially open on March 18, 2012.