Exploring Twittergate: Lessons Learned from Woolly's Infamous Tweet Up Experiment
About a month ago, Woolly Mammoth came under fire for launching a new Twitter-based program aimed at deepening engagement with a new audience. There was a lot of support for the program, and a lot of fear as well. People loved it or hated it; quibbled with our language (this READ MORE... click on the title above to read the full journal article, blog post, or podcast on HowlRound.com
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