There's an easy way to please the Arts Council: sell as many tickets as you can. That isn't the same as challenging audiencesTheatre isn't rocket science. Audiences want what they always wanted " comedy, sex, romance, frocks, satire and a soupcon of political provocation. When Out of Joint, the theatre company I run, has provided those things, our audience figures have exceeded expectations. But when we do more diffi…
SOURCE: The Guardian at 11:26AM on February 27, 2012