The Value of Stars on Broadway by [email protected] ( )

We've noted previously here about star salaries on Broadway and the impact of stars on Broadway box office.  We noted that when David Hyde Pierce went on vacation from the Kander and Ebb so-so musical Curtains box office grosses for that show dropped by $240,000 a week. Today's New York Times reiterates the subject, demonstrating again that stars are potent marketing tools for the commercial theater.  In …

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