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Live Nation looks to boost data analytics initiative

Live Nation has hired an Internet and music industry veteran to help boost its new data analytics initiative with media measurement company BigChampagne. The live entertainment and ticketing company recently hired former Warner Music Group senior vice president Ethan Kaplan as vice president of product development, and he will help oversee Live Nation's move toward increased data mining. read more

SOURCE: Ticket News at 5:15pm on December 28, 2011

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