Guest Commentary: Three steps to Facebook ticketing bliss

I think we can all agree that the use of social media as a marketing tool cannot be ignored. After all, word of mouth is the number one way that people hear about events, and Facebook is the most used social media platform. Here are some statistics, according to Facebook: The site has more than 800 million active users, more than 50 percent of active users log onto the site in any given day, and the average user has…

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