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Sorry, but I'll take experience over artistry by Douglas McLennan

Professional sports has more money than God, and they spend more to attract and entertain fans than anyone else. So how does the NFL sell itself? Not by touting the quality of its games. They sell the contest. They sell the experience. And they have... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

SOURCE: ArtsJournal at 6:49am on July 30, 2010

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