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Backstage: Bethesda Theatre's Lesson in Reality By Jane Horwitz

Shorter play runs are better, people like 5 p.m. and 9 p.m. shows on Saturdays, and Tuesday nights aren't great. Those are some of the lessons learned this fall and winter by Ray Cullom, executive director (for Nederlander Worldwide Entertainment) of the new Bethesda Theatre.

SOURCE: Washington Post at 5:58pm on May 25, 2015 ☆ ⚑

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