The Gimmick's The Thing in the Trendy Shows "Becoming Hamlet," "Garry Starr: Penguin Classic" and "The Real Ivanov"
“You Gotta Get a Gimmick,” that’s what the strippers in the musical Gypsy told young Louise when she and her mama Rose were looking for a way to survive in show business. And that seems to be the philosophy of several of the shows I’ve seen over the last few weeks as traditional theaters, hard pressed for cash and desperate for new audiences, have been renting out their spaces to productions that in other da…
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