If You Swap Slogans, Can’t Anyone Tell The Difference?
Seth Godin had a post about lazy slogans and headlines that feels pretty applicable to organizational mission statements, branding, and many marketing terms used by arts and cultural organizations. If you can swap your slogan with a competitor’s without changing the meaning of either brand, then your slogan is meaningless. For example, “You belong here” ... Read more
Please log in or create an account to report a problem with this listing.