Escape rooms to theme parks: immersive entertainment is booming | The Excerpt
Forget passive viewing. Audiences today want to step inside the story. From Super Nintendo World to Stranger Things pop-ups, immersive entertainment is on the rise. But what defines an "immersive" experience"and why is it suddenly everywhere? Noah Nelson, publisher of No Proscenium and co-founder of the Immersive Experience Institute, joins The Excerpt to explain how the pandemic accelerated demand, what designers a…