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The Middleware Manifesto: A Proposal for Rebuilding American Culture by Douglas McLennan

That shift from content value to traffic value is what has destroyed the business model for nearly everything we're talking about. I'm calling it a manifesto because that's what it needs to be. Not a lament. Not a white paper, but a declaration of what is needed.

SOURCE: ArtsJournal at 6:42am on February 16, 2026

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