AMC is introducing huge Wednesday ticket discounts. Will it increase attendance?
As the box office improves, will a steep discount on tickets bring more people to the multiplex this summer? That's what AMC Theatres is betting. The Leawood, Kan.-based chain said this week that members of its AMC Stubs loyalty program, which has a free tier, will get 50% off adult evening-priced movie tickets all day long Wednesdays, starting July 9. The move comes as the studios and theater ...
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