AMC Theatres will release three new Nicole Kidman-led ads in its theaters starting in March, Variety has confirmed. On March 1, a new 30-second version of the "We Make Movies Better" ad will make its theatrical debut at AMC locations nationwide. AMC Theatres will then rotate in two other never-before-seen-in-theaters versions of the original pre-show […]
SOURCE: Variety at 12:06AM on February 29, 2024