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AMC Theatres CEO on Nicole Kidman's Next Ad and Partnering With Streamers Like Apple and Amazon by Rebecca Rubin

Streaming services were once the enemy of cinema chains such as AMC Theatres, mostly because companies like Netflix didn't believe in the value of the big screen. But for whatever reason (perhaps a desire to turn a profit), the attitude toward multiplexes has changed and tech giants like Apple and Amazon have committed to spending […]

SOURCE: Variety at 04:48PM on May 1, 2023

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