The rise of box office opening events
From a food truck for "Mean Girls" to a second-line parade for "A Wonderful World," box office opening events are an increasingly popular way to grab attention and build an audience.
Today is Sunday, May 31, 2026 Broadway Baby Birthdays: Matt Cavenaugh Todd McKenney Brooke Shields Gerry McIntyre Lea Thompson Raz Thompson Vicki Sue Robinson Mitch Weissman Gregory Harrison John Bonham Joe Namath James Cahill Ray Aranha Peter Yarrow Jim Hutton Barbara Barrie Richard Morse Denholm Elliott Barbara Pepper George Sklar Don Ameche Nancy Welford Rusty Lane Margalo Gillmore Fred Allen Hal Skelly Barry Conners Hamilton Revelle Emmett C. King John Joy Merle Dandridge Jack Gilpin James Costigan Helen Waddell Walt Whitman