To launch the new musical 'Shucked,' a producer revives an old strategy: preview pricing
Looking at the weekly grosses reported by the Broadway League, one might think "Shucked" was out of luck. In its first week of previews (five performances), the original musical grossed $291,971.50 " the kind of figure that typically indicates a show is not long for this world. But the new musical's lead producer, Mike Bosner, […] The post To launch the new musical 'Shucked,' a producer revives an old strategy: pre…
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