Theatre operators and producers changing marketing strategy as rowdy behaviour escalates Popular musicals will be told to avoid phrases such as "best party in town" and "dancing in the aisles" after growing reports of rowdy and abusive behaviour from audiences. Ambassador Theatre Group (ATG), the largest theatre operator in the UK, is working with producers to temper any ad campaigns that could encourage bad behaviou…
SOURCE: The Guardian at 12:42PM on February 14, 2023