To Text Or Not To Text
That is the question. Whether 'tis more effective to send SMS messages to your patrons, or to take a stance against it and by opposing, miss out. With 97% of Americans owning a mobile phone, texting is a way to reach a large portion of our audiences. Also, our inboxes overwhelmed with work and personal emails which can make texting a better way to get a message out to a targeted audience. So, what are some of the ben…
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