Does This Franken-Ad Have More Emotional Resonance With Audiences Than The Highly Produced One You Are Using?
Last month, Trevor O'Donnell directed his readers to a post by Ruth Hartt discussing how to market the arts in a way that focuses on solving the "problems" people have rather than focusing on selling a performance. " Because no matter the industry, customers don't want products, or services, or concert tickets. Their purchases are ... Read more
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