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The Logo May Be A Little Different, But The Brand Remains The Same by Joe Patti

I had a post appear on ArtsHacker this week that dealt with the concept of rebranding.  In the post I cite an article by Mark Ritson arguing for revitalization of a brand rather than rebranding. Ritson's position is that unless legally required to engage in rebranding, there is more to lose than gain by rebranding. ... Read more

SOURCE: Butts In The Seats at 2:32am on August 5, 2021 ☆ ⚑

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