I had a post appear on ArtsHacker this week that dealt with the concept of rebranding. In the post I cite an article by Mark Ritson arguing for revitalization of a brand rather than rebranding. Ritson's position is that unless legally required to engage in rebranding, there is more to lose than gain by rebranding. ... Read more
SOURCE: Butts In The Seats at 02:32AM on August 5, 2021