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Hollywood Agencies Use Analytics to Create New Revenue Streams by Shalini Dore

When we look back on 2020, Hollywood will probably think of it as a pivotal time for the data produced by such things as stream-ing entertainment and social media but data analysts and strategists have been working with talent agencies for years to uncover powerful opportunities for their clients. Strategists can use data to un­­earth […]

SOURCE: Variety at 07:05PM on April 28, 2021

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