Today The Rodgers & Hammerstein Organization launched a brand-new Instagram AR Filter in honor of the anniversary of the 1965 film The Sound of Music. The filter, which places users in the Austrian alps " where their heart can sing every song it hears! " can be accessed by navigating to the effects tab on The Sound of Music Instagram page.
SOURCE: BroadwayWorld at 01:33PM on March 2, 2021