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Why we are going to need more NEW musicals when the Pandemic is over. by Reilly Hickey

If theater was the stock market, I'd sell revivals short. I know I run the risk of getting a Reddit-like backlash for this blog, but, revivals are becoming more and more a thing of the past. Literally. Their business model was challenged before the pandemic.  The recoupment rate for revivals of musicals was LESS than ... read more

SOURCE: The Producer's Perspective at 11:00am on February 18, 2021 ☆ ⚑

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