Yes, Data Driven Decision Making. But What Data Is Important? by Joe Patti

There is a big push, correctly, for arts organizations to employ data driven decision-making processes. However, not all data is of equal value. Colleen Dilenschneider recently made a good post separating data into diagnostic metrics, key performance indicators and vanity metrics. The most valuable data for an organization is key performance indicators (KPIs). Most data points are diagnostic metrics which, while valu…

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