The Experience Economy " It's More Than The "Product" by Artsjournal

"The experience of the product is bigger than the product itself," said Donald Chesnut, who became Mastercard Inc.'s first chief experience officer in 2019. "It's everything around it. How well does it work? How does the product feel?" Some 89% of companies employed a chief experience officer or an equivalent role in 2019, up from […]

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