It Isn't Only About "Young" People by Ceci Dadisman

A recent article in The Economist predicts that 2020 will begin the decade of the "young old" (or "yold").  This refers to a Japanese term used to classify people aged between 65 and 75. We tend to think of "young" audiences as people below the age of 40 but many of us have audiences where the average age is above 70. We can't forget about the people in between. The yold are more numerous, healthier and wealthier …

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