Opinion: 'Be More Chill' and the buying power of social media by Jeremy Gerard

Social media is such an important factor in the marketing of Broadway shows that Facebook, Twitter and Instagram have become not only ticket sellers, but plot points in shows. The trend may not have begun with "Dear Evan Hansen," but that show owes much of its enormous success at home and on the road to […] The post Opinion: 'Be More Chill' and the buying power of social media appeared first on Broadway News.

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