Streaming Is The Talk Of The Media, But Advertisers Are Apparently Eager To Give Money To Traditional Channels by Artsjournal2

This seems … weird: The fewer people watch, the more money comes in from ads? But OK: "A strong economy has sustained robust ad spending in recent years. But another reason the upfront pot keeps growing, analysts say, is that shrinking ratings drive up the price of reaching viewers who still watch the networks the […]

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