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How Netflix Uses Social Media To Get Its Shows To The Center Of Popular Culture by Artsjournal

The company uses its social and brand editorial department as the engine that keeps Netflix shows and movies at the forefront of the pop-culture conversation. By imbuing its social platforms with the personality of a meme-happy fan who lives for TV and movies (rather than being stunt-driven, deadpan, or, worse, mocking the very audience it seeks), Netflix's approach […]

SOURCE: ArtsJournal at 6:01pm on March 1, 2019 ☆ ⚑

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