While accessible online distribution and social media marketing have empowered a new era of growth for creative, craft-based micro-enterprises, the perennial challenge of balancing creativity and business acumen to establish a successful enterprise remains. In a newly released Australian Research Council (ARC) investigation into craft-making as a multi-million-dollar micro-economy, University of South Australia's Pro…
SOURCE: Australian Arts Review at 04:17AM on February 26, 2019