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Publisher Betty Ballantine, Who Helped Create The Modern Paperback, Dead At 99 by Artsjournal1

“Paperbacks had existed in the U.S. since colonial times, but in the 1930s were limited mostly to poorly made ‘pulp’ novels. … [Betty and her husband Ian] started out as importers of Penguin paperbacks from England and founded two enduring imprints: Bantam Books and Ballantine Books, both now part of Penguin Random House.” – Yahoo! […]

SOURCE: ArtsJournal at 09:32AM on February 15, 2019

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