NBC Says It Will Reduce Ads In Prime Time By 20 Percent | BroadwayStars

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NBC Says It Will Reduce Ads In Prime Time By 20 Percent by Artsjournal

Why? Increasingly, viewers are resistant to ads cluttering programming. TV is competing for its life with streaming services and other entertainment options. And NBC is experimenting with something called “prime pods” – slots that the broadcaster believes are more effective. – Axios

SOURCE: ArtsJournal at 12:32pm on January 8, 2019 ☆ ⚑

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