Three Inexpensive Ways to Get Your Logo Designed
Quick!! What company is this?   And this??   Uh-huh. I’ve written more than a few posts about branding: Does Your Book Match its Cover, “I Need a Starbucks,” Lessons in Branding, and Marketing vs. Publicity. Let me be clear: your logo is not your brand. Your brand is your business’ personality, and your logo [...]
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