Persuasion (Conversion) Made Easy
There’s a terrific article from Lyndon Cerejo in the 7/17/2018 edition of Smashing Magazine that examines a very keep it simple approach to persuading website visitors to conversion. Cerejo reviews what he calls the stages of a persuasion funnel: attention, interest, desire, and action …along with how each stage is influenced by: cognitive (thinking), and affective (feeling). All those combinations of element…
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