3,177 stories from The Producer's Perspective
When I was an actor in the early 1800s (ok, not that long ago, maybe the 1850s), every one of my friends (and myself included) desperately wanted an agent. Â We sent out 100s of headshots,…
Who says no one gives a @#&% about marketers? For the 2nd year in a row, we received a good ol’ fashioned poop ton of entries in our online Broadway Marketing Awards, where we give…
The following are the Broadway grosses for the week ending July 6, 2014:
Broadway grosses are courtesy of The Broadway League
Show Name GrossGross TotalAttn %Capacity AvgPdAdm
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Every year in every theater festival, one show snags the press spotlight. As soon as I heard that a musical called Clinton was coming over from the UK to make its American debut in thi…
Oh, I see how it is.  You looooooove the Broadway giveaways, don’t you? Or at least you loooooooooove you some Once, because the entries to this Sunday’s giveaway were o…
Happy fourth, everyone.  I hope that you’re reading this on your smartphone by a pool somewhere, taking a bite out of a BBQ’d burger, waiting for the fireworks to  . . . we…
I was an absolute cliche last week, and celebrated my bachelor party in Sin City itself, Las Vegas, Nevada. And before you ask, this was not a Hangover-like experience at all. Â Some golf,…
I see maybe three movies a year in the theater. Â I’m one of the reasons that movie theater attendance is declining (and faster than Broadway attendance, so there’s one thing w…
There’s nothing that sets my heart a flutter more than when someone from the traditional business world takes an interest in what we’re doing on Broadway. So imagine how excit…
Time for that monthly summary of what got your attention last month here at The Producer's Perspective: The most read post of the month: Hard Times for a Hardbody. The most commented o…
By far, and I’m talking by super far, 100 to 1 type stuff, the question I get asked the most from readers is “How do I raise money for my show?” Sometimes the askers are lo…
The following are the Broadway grosses for the week ending June 29, 2014: Show Name GrossGross TotalAttn %Capacity AvgPdAdm A GENTLEMAN’S GUIDE TO LOVE AND MURDER $927,487.00 7,288 100…
What I love about Once is that it’s a great reminder that there is no formula for success on Broadway. You’d think that the key elements in creating a Best Musical Tony Award …
As many of you know, I often say that people aren't price resistant, they are value resistant.
We're not going to be able to ever drop our prices. Just impossible. So we're going to have …
When we were doing research for the 2014 Broadway Marketing Awards, we stumbled across the video below and thought, “Genius! Â Whatever agency did this is certainly getting a nod.…
Summer lovin’, had me a . . . festival! The New York Musical Theater Festival, the first of the summer show fests, starts in just 3 days!  Got your tickets yet? If you haven̵…
The reason we held the first annual Ghostlight Awards was to shine the spotlight on the people in the wings, in the pits and working front of house at the forty Broadway theaters in to…
Best House Manager Michael Composto - The Book of Mormon - Eugene O'Neill Theatre “First, I would like to congratulate all the other nominees. I want to thank all the people …
A scandal and an outrage has been brewin’ out of town over the last few days ’bout a show from last season that didn’t last too long on the boards. I’m talkin’ …
And you thought award season was over. Bahahahahaha. Awards season ain’t over until The Fat Lady sings the nominees for the most important awards of all . . . the awards that actually …
The following are the Broadway grosses for the week ending June 22, 2014: Show Name GrossGross TotalAttn %Capacity AvgPdAdm A GENTLEMAN’S GUIDE TO LOVE AND MURDER $901,366.70 7,212 99.…
