3,177 stories from The Producer's Perspective
The following are the Broadway grosses for the week ending April 17th, 2016.
The Broadway grosses are courtesy of The Broadway League
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I guess it pays to be in the room where it happens. Late last week, it was announced that the duel between a group of the original Actors in Hamilton who helped develop it in early …
Google changes their algorithm more often than Barry Manilow changes keys. It’s hard to keep up with the search engine giant if you want your show or your business to get on the first …
Yesterday we proved (again) that there is a statistical advantage to opening your show in the spring should you want a Tony nomination, and a win. Â And, in fact, over the last six years, …
Back in 2009, just a few months after the world got rocked by the financial markets, Broadway was rocked by an unusual set of Tony nominations. There were a number of significant shows that …
This past Saturday, I got to cross off something on my bucket list when I attended the most famous golf event and one of the most famous sporting events in the world. That’s right, I w…
The following are the Broadway grosses for the week ending April 10th, 2016.
The Broadway grosses are courtesy of The Broadway League
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Bruce Lazarus has one of the oldest professions in our profession. Samuel French was founded over 150Â (!) years ago, and has been licensing plays and musicals to regional theaters, commun…
Disney is a modern marketing miracle. Â The strength and power of their marketing reach is baked into the company’s DNA. Â They own theme parks, movie studios, television stations,…
In case you haven’t noticed, theater walls are falling down all over the place. I’m not talking about construction disasters.  I’m talking about a new era of theater …
If I made you place a bet on whether the headline of this blog was true, I’m sure most of you would say yes, Broadway shows are getting shorter. You can kind of smell it, right? Â It…
The following are the Broadway grosses for the week ending April 3rd, 2016.
The Broadway grosses are courtesy of The Broadway League
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This is the time of year when Press Agents especially are working overtime.  Not only are there all those big Broadway shows opening on top of one another as we approach the Tony Award…
As you know, I'm a data guy. I like to look at numbers and economic trends to see if there's a way to "moneyball" Broadway (hence all the infographics I’ve done like this one). Â�…
It takes about 15 minutes. That’s when someone around the conference table at every ad meeting I've been to usually asks, “But what are we doing on Social Media?” See, ever…
You may not know this, but I do a lot of speaking to organizations around the country, including a lot of universities. I should say, I did a lot of speaking at universities. Â Because aft…
The following are the Broadway grosses for the week ending March 27th, 2016.
The Broadway grosses are courtesy of The Broadway League
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How shall I say this? Â Well, I guess it’s as simple as saying . . . some of the most successful musicals of the last ten or so years have come out of this guy’s brain. Avenue …
A new Broadway musical can easily spend $1mm to $1.5mm on advertising before the show even opens, and then another $100k-$150k per week after opening! And with that much money going out the …
I often say that producing a Broadway show in today’s crowded real estate market is a lot like trying to land a plane at JFK Airport. There are a lot of planes and very few runways…
So I have a theater. Â It’s on 45th St. and it’s named after my great grandfather, Delbert Essex Davenport. Because my name is on the outside of the building, a lot of people t…
I was an only child. Â I got used to doing a lot of things by myself. So partnering with someone, personally or on a project, can be a little daunting for someone like me. Thank goodness m…
The following are the Broadway grosses for the week ending March 20th, 2016.
The Broadway grosses are courtesy of The Broadway League
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Someone usually brings it up in the first 30 minutes of every first marketing meeting on every show I’ve ever worked on. “We should get BIG BRAND to sponsor us.” And everyo…
Have you parked a car lately? Â If so, what did you tip the attendant? I asked ten of my friends that question recently and 9 of them said they tipped $1. Then I asked them how much they t…
