97 stories from Make Musicals
We're going to break some social media rules today. If you've ever had to market a new musical you know that there are subtle and not so subtle ways to get the word out and social media rule…
A few weeks back we discussed the myth that you have to be in NYC to have a successful musical and I hope we were effective in debunking it for you. Musical theater is the business of show, …
Make Musicals had an exciting and enlightening conversation this afternoon with Michael Cassara, a Casting Director based in New York City. Dedicated to developing and fostering the growth o…
In the business of making musicals, whether you’re a new writer, director, producer or actor this is a business where it pays to "know people." And some of the most important people to…
WWDMD (or What Would David Merrick Do?) I can confidently say that every producer colleague of mine has an admiration often bordering on obsession for this notorious producer. In addition to…
I was watching West Side Story the other day and was reminded that, as a kid, I thought it would be cool to be in a gang like the Jets and the Sharks. Of course, I grew up and realized t…
As November comes to a close, I can no longer claim that I "took the summer off" from blogging. The truth is, I just got busy. In case you're curious what's kept me from writing, here is…
A common adage in showbiz (or anything really) is, "It's all about who you know." But I'm sorry to tell you, this statement won't get you very far. It's relatively easy to cross paths with B…
With basketball season coming to an end (or at least that's what my sporty friends tell me) I've been thinking about teams. I know little about basketball - my experience is most…
Tis the season for pre-Tony Spring openings on Broadway. The opening nights are coming fast and furiously and the theater district street corners and watering holes are echoing with that all…
These days, we're all very familiar with the multi-million dollar sticker shock that comes with mounting a musical. We're even well aware that every musical will need to go through months an…
As a theater producer, a lot of contracts come across my desk. Option agreements, employment deals, production contracts. These are epic documents that lay out the deal and then proceed to o…
If you want a career in musical theater, you better embrace your inner Harold Hill. Because to make it in the business, we all have to be salesmen (sales people?) peddling our wares. If you …
The Broadway Valentine’s are flooding in today. Thank you to everyone who already took the time to write a Valentine and brighten someone’s day. We’re reaching out to the l…
As the country prepares to celebrate the upcoming holiday of hearts and kisses, we here at Make Musicals are going to share a little love with the people who inspire us in this crazy, wonder…
Don't tell me you have the next Broadway hit on your hands. You may have written a great draft of a script, have a brilliant idea for a show, or have licensed a hot movie property or musical…
Making musicals is a risky business. We risk our time, our money, our reputation, and sometimes what feels like our sanity to get a show off the ground. A lot of people have to take a lot of…
Are you a huge theater fan? Well, you're not alone. In fact, far from it. Tis the season when the reports come out from the fabulous research departments at organizations like Theater Commun…
As some of you know, I write a weekly article called Brisa’s Pieces (don’t laugh!!) about the business of theater for the licensing house, Music Theatre International (MTI). They…
I was coming up out of the Subway into Times Square the other day and, not surprisingly, was thinking about new musicals. Just then, I witnessed the perfect metaphor for the writer – p…
I attended a new musical reading recently where I had the great pleasure of meeting the show's unlikely writers. You may have heard of them – Stephen King and John Mellencamp. First of…
The weather outside is frightful… but the gift giving season has come early to Make Musicals as we roll out The New Musicals Awards and Festivals List! Subscribers to Make Musicals wil…
I just wrapped up a wonderful weekend of discovering new musicals and reconnecting with musical theater colleagues from around the country at the National Alliance of Musical Theatre (NAMT).…
I've been getting calls recently from people wanting to talk about the Rebecca debacle. Recent articles have also targeted A Christmas Story's Broadway financing challenges. And anyone remem…
